The lure that changed it all. The Ecogear SX40 began our love for high quality Japanese lures. Smaller and more refined than all those before it, the SX40 rewrote the book on what a bream lure should be.

APPLICATION: The SX40 is a very versatile lure, it can be fished effectively in a variety of ways and areas, including edges, pontoons, boat hulls and snags.
RECOMMENDED COLOURS: 302, 338, 339, 343
RETRIEVE: Twitch & Pause

The Daiwa double clutch 60 is the little brother to the incredibly popular Double Clutch 75. Its smaller thinner profile makes it better suited for bream fishing while also making it a lot more versatile.

APPLICATION: The Double Clutch 60 is a great lure to twitch around snags and structure, however with its sliding weight system, it also offers exceptional casting ability which makes it
RECOMMENDED COLOURS: Rusty Ayu, Golden Shiner
RETRIEVE: Twitch & Pause

With an almost cult following, the Norries Laydown Minnow had been discontinued in Japan, but due to the strong depend from Australian anglers, it has now been reproduced exclusively for the Australian market. The Laydown Minnow has got to be one of my favorite lures for fishing shallow water. It has a subtle side to side shimmy and is perfectly balanced allowing the lure to sit level at rest.

APPLICATION: With a relatively shallow  diving depth, the Nories Laydown Minnow is an excellent lure for fishing across the tops of weed beds or across shallow flats.
RECOMMENDED COLOURS: BR-74, BR-63
RETRIEVE: Twitch & Pause 

The Smith DD Panish is a deep diving minnow profile. An internal sliding weight means these lures cast very well. These lures can be retrieved in a variety of ways

APPLICATION: The Smith DD Panish is well suited to fishing edges and along drop offs. It is also equally effective twitching in and around snags.
RECOMMENDED COLOURS: 617, 969, 19
RETRIEVE: Twitch & Pause

The Jackall Chubby is the benchmark on which most other bream crank baits were designed upon.

APPLICATION: The Jackall Chubby is well suited to rolling across sand or mud flats, letting the lure bump into the bottom.
RECOMMENDED COLOURS: Brown Suji Shrimp, 418, Ghost Wakasagi.
RETRIEVE: Slow Roll

When released the Ecogear ZX was a revolutionary take on the classic blade design. Taking on a shrimp design, with trebles replaced by tiny super sharp assist hooks.

APPLICATION: The ZX in an incredible search tool. Their low profile design and weight makes cast like bullets.  Employing a jerk and pause retrieve they can be fished quite quickly which allows you to cover alot of water.
RECOMMENDED COLOURS: The Dark Knight (416), Bleeding Shrimp (418)
RETRIEVE: Lift and Drop 

The OSP Bent Minnow has literally been making waves across Australia with effectiveness when it comes to bream. Its unique action and shape make it dance across the water unlike any other lure.

APPLICATION: Best suited to surface fishing in shallow water. Also well suited to fishing across the top of dense underwater snags where sub surface lures would foul.
RECOMMENDED COLOURS: P-74 Pink Head, G-01 Ghost Ayu.
RETRIEVE: Twitch & Pause 

A snack size 40mm shad lure, these suspending lures have a tight shimmy action that bream love. Atomic Hardz are a great value for money lure.

APPLICATION: These great little lures have a great tight shimmy action, and when fished with a pause are deadly on structure holding bream. Best used around snags, rock walls edges and pontoons.
RECOMMENDED COLOURS: Muddy Prawn, ghost gill brown, matt ayu.
RETRIEVE: Twitch & Pause

A shallow diving slim profile lure bait fish imitation that suspends and hangs in front of fish, it has a wide action and fishes well with a jerky twitch and pause action. Cranka lures are Australian owned and designed for australian conditions. The deep running version of this lure is also very good.

APPLICATION: Good for fishing flats and rock walls and shallow reefs.
RECOMMENDED COLOURS: Jollytail, Sand Whiting, Rusty Gold
RETRIEVE: Twitch & Pause

A bite size vibe style lure that bream seem to love. Great to use when the fish are a bit finnicky and the bite is tough, this micro vibe has a subtle small vibration which gives a less in your face type of presentation that will not spook fish, and entice those shy fish.

APPLICATION: best fished around standing structure like bridge and pier pylons.
RECOMMENDED COLOURS: JU015TL, JU005
RETRIEVE: Lift and drop

A 40mm bodied vibe that can be fished at any depth. Vibes are very versatile and catch all manner of species including bream. Cranka lures are Australian owned and designed for Australian conditions, and have a great range of colours.

APPLICATION: Best fished in deeper water, 2 – 10m where other hardbodies cannot be fished as effectively.
RECOMMENDED COLOURS: BBQ prawn, Black Flame, Olive prawn
RETRIEVE: Lift and Drop, Slow roll